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best seo service in delhi

Three Color Trend to Watch In 2020

by ramawebsolutions January 15, 2020

While Color Trend don’t change overnight when the bells strike midnight on 31 December, there are shifts and developments that can almost come to define each year. The last year has been dominated by bright vivid, almost electric colors, neons and continued use of duotones and colour gradients.

While some classic colour palettes are here to stay, there are many design settings that will see new tendencies in the New Year – both in the colors that designers use and the way they use them. Here we run through seven colour trends to keep a keen eye on in 2020. For how colors are classically used, see our colour theory explainer.

1.) Muted palettes

The trend through 2019 has been largely bold, vivid colors, with many brands brightening up their branding with almost dayglow electric hues. When peer-to-peer lending company Ratesetter updated its branding mid-year, the biggest change was to up the saturation and intensity of its purple brand colour.

But the counter movement has already begun. With vivid colors now so prevalent, 2020 will see a growing tendency to step back towards more muted tones. Some brands have already started to take the edge off colors, desaturating them by infusing them with black, white or a complementary colour to make them less abrasive and easier on the eye.

Medical cannabis company Dosist shows how muted colors can give a more mature look to stand out from competitors. By using muted colors, you also avoid creating a harsh contrast with the white background. LinkedIn has been using muted colors in marketing posts on social media to make its material stand out without shouting. The brand colors are still being used, but they’re toned, showing a possibility here to develop a secondary colour palette based on brand colors by adding some black or white. It feels modern and natural.

Don’t be surprised to see the trend extend into imagery too, with designers opting for more subdued and natural-looking photography in place of oversaturated images.

2.) Earthy colors

Following on from the tendency towards more muted palettes, the recent penchant for vivid neon colors and a cyberpunk aesthetic is starting to give way to a return to more earthy tones. This can sometimes generate an even retro-looking effect conjuring up the homely feel of the 1960s and ’70s.

Melbourne’s Studio io has been specializing in this throwback look in its packaging designs for the city’s oldest brewery 3 Ravens. It turned to vintage juice and ice cream cartons and labels for the colour inspiration and the resulting labels feels nostalgic, but also fun and authentic.

The Nike Hyper Court app in the Philippines went for similar earthy colors to appeal to youngsters and looked much cooler than it would have done had it gone for a more obvious neon-infused futuristic palette. Estudio Santa Rita’s artwork for Dropbox’s Spotify playlist also show earthy colors can give a sense of artisan craftsmanship to tech companies.

3.) Monochrome

The trend over recent years for the use of duotone and colour gradients is now getting even simpler as brands start to put the emphasis on a single brand colour. It’s another sign of a step back from so many Color Trend, and an attempt to stand out from the noise with a simple, clear identity across all material.

Latin American on-demand delivery startup Rappi uses tones of its brand orange through the landing page for its Rappi Pay payments service in Colombia, and Argentine insurance company Iúnigo adds colour accents in only its brand colour blue throughout its illustrations and UI (designed by DHNN).

While monochrome filters may look old-fashioned in print materials, they’re getting a new lease of life online. Monochrome Color Trend filters are being used once more in all or partial elements in graphic composition, like the purple filter on the imagery on this site for Intelligent Artifacts.

Rama Web Solutions is a leading website designing company in Delhi providing amazing website designs according to the trend. For more information please visit www.ramawebsouktions.com.

January 15, 2020 0 comment

WEB SERVICE

5 Website Designing Trends For 2020

by ramawebsolutions January 3, 2020

written by ramawebsolutions

As 2020 is going to be a different year for Website Designing Trends, to everyone’s mind. A year when all of us are going to focus a little less on this layout, that color scheme, and whichever nifty animation mode caught our eye last week, and instead consider the deeper underlying concerns of design.

So here we are ditching the same ole design specifics we see year after year (broken grids, anyone?!) to focus on the bigger picture. To ask far more significant questions like:

– How do we design to make information clear, while still making it easily consumable?

– How do we make design universal, ensuring that no one feels excluded or erased by our decisions?

– And, perhaps most significantly, how will a new generation of tools, built upon a paradigm that’s simultaneously brand-new, yet old as spreadsheets, change not only the way we work, but also what we produce?

But more on that last point later. Let’s dive into the 5 web design trends we’ll see in 2020:

1 Dark Mode: Dark mode web designs not only look ultra-modern, but they’re easy on the eyes and make colors and design elements pop.

Sometimes the most visually stunning web design trends have practical beginnings. Dark themes are better for OLED screens—saving power and extending screen lifespans—but that utility doesn’t stop them from looking good. Dark backgrounds improve the visibility of other accent colors for truly dynamic design.

Coincidentally, the dark mode design aesthetic also fits in perfectly with other prevalent 2020 design trends that include dark and moody color schemes combined with glowing neons as well as futuristic yet dark cyberpunk and dystopian styles.

2. 3D Elements: 3D visuals have always delighted people; what held this trend back was technology and the (previously) expensive price tag. But as Pinch Studio explains, the technology is now in a place where you can design in 3D without NASA-tier equipment, opening the gates to more and more designers.

Until VR becomes more mainstream and cost-effective, hyper-realistic 3D that’s often taking up the whole screen is the best way to create an immersive experience for your site. That’s not just an advantage for visuals, but for UX as well—interactive 3D design encourages users to stay longer. As 2020 unfolds, expect to see more immersive 3D web designs drawing users in and visually breaking down the boundaries between digital space and reality.

3. Layering the designs: This trend is all about creating depth. Like the 3D effect from above but want to tone it down? Soft shadows and floating elements add interest and depth and give your web page a “3D Lite” look. It’s not just graphics either: you can use this effect with text and photos, too.

Taking the principles of material design a step further, designers can add a little extra pizzazz to 2D layouts with soft drop shadows and layering elements on top of each other for extended depth. These effects give the design a lightweight feel, as if the elements are floating over each other—a sharp contrast from classic, impenetrable flat Website Designing Trends where the layers seem, well, flat.

4. Advanced Navigation System: With the rise of wearable devices like smartwatches, web design in general is thinking smaller. The area most affected by this is navigation, the glue that holds a website together. Over the last few years, navigation has been getting simpler and simpler to accommodate extremely small devices and even smaller attention spans.

Extremely minimalist navigation takes away much of the difficulty in usability. The less a user has to think about moving around, the more time they spend immersed in the site, actually moving around instead of wondering how.

At the same time, imagery is becoming more important. Large-scale photos and videos are your chance to impress users—while only using the bare minimum of text.

5. Adding images with graphics: Overlapping original graphics on top of real photographs creates a memorable visual, which lends itself to letting your creativity go wild.

This collage-like trend is a versatile one; you can use it to add a special cuteness and charm to otherwise bland product photo (TSP stoneware, above), or you can use its more serious attributes to better communicate complicated or abstract concepts like tech or finance. It’s a way to customize your imagery and add more personality (a reoccurring trend in 2020) to your web design.

To make the most of this trend’s flexibility, be sure to match the style of the illustrations and graphics with your brand personality. Their style can sway how people interpret the photograph—cartoon squiggles for something more playful, or geometric and detailed illustrations for something more sophisticated.

Looking forward for more Website Designing Trends in 2020. Don’t worry Rama Web Solutions got your back. Being one of the best website designing company in Delhi, the experts here will help you with all the designing problems. Visit https://www.ramawebsolutions.com/ for more information.

January 3, 2020 0 comment

SEO And PPC

SEO Is Proving To Be One Of The Best Digital Marketing Techniques

by ramawebsolutions November 25, 2019

written by ramawebsolutions

Search Engine Optimization(SEO) is a process, which allows the internet to gain traffic organically by providing your website specific information about your business product or service.

Search engine optimization (SEO) is the process, which maximizes the number of visitors to a particular website and gives a high list of results by a search engine. In today’s world, there is having a highly competitive business environment is essential to reach its targeted audience through online with their products and services.

How To Improve SEO To Beat Your Competitors:

SEO can help your business to get a good rank on Google or any other search engine as per your required needs. But SEO needs a lot of working on it and it is a long term strategy. With the following ways you can improve your SEO to get top rank on search engines:

a.) The content you provide should be original

b.) The content you create should be related to the product or service you provide.

c.) Be consistent in optimizing your content.

d.) Invest in good SEO software to get more quick results.

e.) Sign for good PR sites

f.) Create content with the most relevant keywords for your business.

g.) Add long keywords to your most viewed blog or pages.

h.) Add dates and years on current or updated content

i.) Always focus on user experience by focusing on appealing design, loading speed, being mobile-friendly and provide intuitive menu to your customer.

j.) Try to provide a better user experience on the website.

By optimizing each type of ways mentioned above will help you to improve your SEO in the result.

Steps to gain more audience by doing SEO:

1.) Attract the audience by providing happening content: Good quality traffic is a key to happiness with the products of business provides. They should aim at achieving the right set of people with relevant interests, time, location and other factors.

2.) Engage with your audience: Engaging with a set of audience will helps in building your brands, and encourages your website visitors to recommend your website to the others also. There are a lot of ways which help to engage with peoples like chats, engaging contents, forms and more.

3.) Try to convert your leads into sales: Focusing on the relevant leads at the right time can maximize the conversion and helps to do it faster. Maximizing conversion also helps to make the journey smooth and also ensures the transact of the audience.

4.) Focus on the client’s elements: Focusing on elements of customer’s delight is essential for growing business brands. If the customer enjoys the experience and engages or transacts with you, they will come back for more of the same services or products. They will also recommend your product and services in their network to purchase around. It will be very helpful to make the business successful.

Why should a business person rely on SEO for better Digital Marketing?

SEO provides online marketing from across the globe. It helps you to differentiate your product with the others and provides meaningful connections in the industry. SEO preferred digital marketing for the executive. They lead the business to achieve its targets in the most cost-effective way. Focusing on the SEO structures helps you to keep your business on the top of the online world. It always provides a new set of ideas to set up your business in the market more.

Clients are the most effective assets in the business. It is more important to meet with the client’s requirements and serve them the best. They should deliver at the committed time-frame of SEO without exceeding the budget. They have looked upon the improvement of website speed, website traffic and keyword rankings for the clients.

Above is the most relevant information and tips you can opt to improve your SEO and bring your website on top. Also, if you want any more information on SEO or how to improve your business rankings on search engine you can get in touch with Rama Web Solutions at https://www.ramawebsolutions.com/.

November 25, 2019 0 comment

SEO And PPC

How to Make Email Marketing Better For Your Business?

by ramawebsolutions November 20, 2019

written by ramawebsolutions

Email marketing is a way that has the potential to reach a huge amount of audience at once which can be interested in your products or services. And emails are known to be one of the oldest methods to reach people, but despite being an old technique it has still got its potential to bring leads to your business.

But, there should be a way by which you can promote your business with email marketing. And this certainly doesn’t include blasting out loads of emails to the users. That is why we will take you through some essential email marketing tricks for a better experience for you and your targeted audience.

Essentials To Be Followed For Email Marketing:

Focus on a specific offer: It is really important that your promotional email should contain a specific offer where the audience can directly focus. If your email is just a generic reminder that you exist, chances are it will be 100% successful at reminding people that you exist and also that you like to send them useless emails.

You can improve your conversion rates with specificity. Your subject line should be specific about what they will get for opening the email, and then the content should be specific about what you are offering.

Just remember that you’re not trying to sell the product or service with this email. You need to let your website do that. Your offer, then, simply needs to be specific enough to give them a reason to click over to your website.

Make an offer to which can attract the targeted audience: You’re clear and specific about what you offer, but that alone doesn’t mean people are going to rush to click your call to action.

Especially if what you offer has no connection to the person receiving the email. You can be completely specific, you can have the greatest offer, but it won’t have much impact on the wrong audience. If you present it in the wrong way then it is no point in that email for the audience. So it is really important that you target the right audience at the right time.

Make your email a conversation platform like social media: Just like their social media platforms, you can also create emails as a medium to communicate and build trust and credibility. When you treat your emails like a flier that gets shoved into every mailbox on the street, the owners of said mailboxes are going to treat them the same… and throw them away.

We do tend to think of email as advertisements and announcements, and while that’s not exactly a bad thing, it isn’t the most effective way to reach out to your customers.

Think of it like social media. If you treated ever social media posts like an advertisement, you’d very quickly lose those followers, too.

Make your email content and value clear to the audience: From the subject line to the content and images, you need to make sure you’re connecting the value you offer to the reader.

In the SEO world, we often talk about how you only have a few seconds to capture your customers’ attention once they land on your home page. With email, the same urgency applies, but in a different way.

When someone arrives on your website, it’s safe to assume that they at least had some kind of interest in your products/services/content because they actively searched for and clicked on your site. When someone opens an email, they are expecting you to prove your worth pretty fast because you came to them. They didn’t come to you.

They’re not looking to see if you have what they want. They’re looking for a reason to delete your email. If the value of opening the email and clicking the CTA is clear, you’ll have a much better chance of converting a casual reader to a serious customer.

Don’t expect instant results: Don’t expect perfection from your very first email. You can do really well with your first email – assuming you’ve started your campaign on the right foot – but it’s going to take some work, some tests, and some re-working to really grab all the potential here.

Email marketing is like every other element of online marketing, meaning you need to rely on analytics rather than assumptions. You may be surprised at what the numbers show you.

For example, you may have seen some numbers before that are all about “the best time to send emails” or the “best days of the week to send emails” or “how many times a month you should send emails.”

There have already been several studies to determine when the best times are to send an email. Some of them are also quick to point out that there’s no one right answer here, and that different people open the email at different times.

Bottom Line:

It is really important to keep the above points in mind while option for an email marketing promotion to build a relation with the audience on the email. Email marketing might be an old technique to reach people but it can never be under-rated. It is a powerful online marketing weapon which can add leads to your business. If you want to know more about email marketing and you need expert’s advice on it, you can get in touch with Rama Web Solutions (www.ramawebsolutions.com) which is a leading Digital Marketing company in Delhi, India.

November 20, 2019 0 comment

SEO And PPC

5 Important Benefits of SEO That Can Help Your Business Grow

by ramawebsolutions November 11, 2019

written by ramawebsolutions

Have you heard about SEO recently? Are you not sure if you want to do Benefits of SEO for your business website? Well, if these kinds of questions are crossing your mind then all your questions will be answered in this blog today. SEO refers to search engine optimization is the process of promotion to rank your business on top organically and get organic traffic on your website from all kinds of search engines. Few of the topmost search engines are Google, Yahoo, YouTube and Bing.

It is really important that your business website is optimized; if the website is optimized then you are wasting your money every day. This blog will tell you the reasons why SEO is required for every business to promote itself on search engines.

Benefits of SEO That Can Help Your Business Grow:

1. SEO leads to better Audience experience: There are different ways with which you can improve your website and maximize user experience. The different ways include adding pictures or relevant information to the website, easy navigation or a mobile-friendly website. SEO optimizes the website and leads your audience to better user experience. Thus, it helps in bringing up the search rankings.

2. SEO provides more leads to the business: SEO is a real thing. SEO will increase your leads and sales if you offer a viable product or service. It will grab more visitors and more visitors will lead your business to more inbound calls, and inbound strategies are the most effective strategy among Business to Business (B2B), Business to Customer (B2C) and non-profit organizations. Inbound includes search engine optimization, social media, content marketing, referrals, and others.

If you are not getting leads from your SEO tactics, then you must revisit your activities.

3. SEO builds trust and credibility in the industry: Brand Awareness is the extent to which the target market recognizes a brand. This refers to how familiar your customers are with your product or service.

Search Engine Optimization ensures that your product is easily found by search engine sites through regular and organic search. Once you remain at the top of the ranking, Internet users will be able to see you more.

By ranking high on search engines, your business will build trust and credibility with your audience. In fact, 37% of search engine clicks are on the first organic listing.

4. SEO is a long-term game plan: SEO is a long-term strategy. It can take 6-12 months to see optimal rankings. However, just as it takes time to move up the rankings, it takes time to move down the rankings. Once you are placed in top positions, you rarely move down. The only reason this would change is due to rising SEO competition or changes in the Google algorithm.

5. SEO helps your website to become mobile-friendly: SEO improves user experience because Google Search has included another parameter as a ranking signal and this refers to the friendliness of websites to mobile devices. Most of the searches are done by mobiles on a daily basis. This is where SEO will grab customers from mobile searches as well.

Conclusion:

The chance of your business or brand, in terms of brand equality, awareness is unlimited. The online world has given us a myriad of options to explore with the target of achieving the organizational goals.

Search Engine Optimization is one of the important Benefits of SEO strategies that will help your business compete in this digital world. SEO refers to the ability of a website to gain qualitative and quantitative website audience through organic search results. You can contact Rama Web Solutions If you want to know more about how to gain visitors or you are having difficulty in gaining the audience organically. For more information, please visit https://www.ramawebsolutions.com/.

November 11, 2019 0 comment

SEO And PPC

Top 5 Digital Marketing Tips You Should Consider in 2019

by ramawebsolutions November 4, 2019

written by ramawebsolutions

Digital Marketing is a field that is not constant and it is really important to stay up-to-date with the new developments in the online industry. An online digital marketer Tips has many responsibilities and works cross-functionally with all kinds of situations. Digital marketing plays an important role in any business so it is really important that you put smart efforts into it. In this blog, we will discuss the top 5 digital marketing tips which are helpful for your business website.

Components of Digital Marketing Tips:

Today we are going to familiar you with the best digital marketing tips– with these ideas managing the marketing for your business will be much easier, also it will save time and optimize the performance of your website. Below are the most important techniques that you should consider in 2019 for the online marketing of your business:

1.) Activities on Social Media: Nowadays social media has become a huge platform for people to share their views or take their business online. You can easily get the attention of the public with just minimum efforts. Not only organically but with paid campaigns, you can gain followers.

Social media is a platform of 3.2 billion people, so your brand can be visible in front of millions by organic search or paid campaigns. All you have to do is to target the segmented audience. You can share your products or services platforms like Facebook, Instagram, Google+, linked in, etc. There are sufficient active users on such platforms that you will be able to showcase your business quickly and to a huge audience.

2.) Email Promotions: Emails may be an old-school technique but it has always been an effective way to reach out to people with your product or services. With over 6 billion email accounts all over the world, email is a non-intrusive method to communicate with your customers. 91% of shoppers want to hear from companies they do business via email.

3.) Content Management: A business is known for its good content, so it is really important that the content you share about your brand, product s and services should be appealing and easily understood by your customers. It is really important to know the following things while you are creating content for your brand or website:

a) What is the best way to showcase your content?

b) How frequently do you need to change your content?

c) What kind of content is required?

d) Does it need to be unique?

There are several applications that can help you create content. Apps like Visual.ly is one of the examples or you can take professional help with a content writer.

4.) Search Engine Optimization: SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about helping your customers find out your business from among a thousand other companies. SEO, allows you to understand how consumers are searching for and finding information about your brand and your competitors online. SEO remains as important and as complex as ever.

A proper SEO makes a website rank on the first page of SERP. And the common belief is people generally scan and review the first two pages of the SERP. Nearly, 74% of consumers use search engines to find local business information.

5.) Website Optimizing: Only about 22% of businesses are satisfied with their conversion rates. Your user experience can improve leaps and bounds by tracking user behavior on the website and making small, impactful changes. Optimizing your site for conversions is long-term in nature and website testing tools help you spot your quick wins and major roadblocks.

Many of these above-listed tips can help you achieve your objectives and help you learn a lot! You can start using these tips now for better results in your business. Also, if you are looking for any help or have any questions; Rama Web Solutions is a leading digital marketing and SEO services company. You can reach us out for help at https://www.ramawebsolutions.com/.

November 4, 2019 0 comment

SEO And PPC

5 Useful Tips for SEO Blogging to Get More Traffic on Website

by ramawebsolutions October 25, 2019

written by ramawebsolutions

Blogging is the new trend to get more traffic on the website for your business. Whether you have just started doing blogging on your Useful Tips for SEO website or you have been doing it for a long time, you might know that how difficult it is to get your blogs or website on top of the search engines.

However with some great SEO blogging tips and frequent attention at blogging, you can get ahead starts to compete with your competitors.

While it is still not exactly known that what is the right algorithm of Useful Tips for SEO to rank the website on top. But it is proven that blogging can help the business website to grow faster and get more traffic.

So here we are presenting you with 5 useful tips for SEO blogging to get more organic traffic:

1. Good content is a necessity: Quality content writing is the most important part of your SEO. With quality, SEO-friendly formatting is very important because of the Google algorithm looks for important words at particular places on your web page or blog post.

A good blog posting requires more than 500 words in it. If the blog is less than 500 words then Google will find it difficult to search your blog.

If you are posting the blog which is relevant to the public can get you more visitors and help you gain more audience. More traffic means Google will easily able to rank your website on top. If more of your blogs are getting read by people, your website links and ranks will go up naturally.

Well, above mentioned this is about posting good content, but make sure to keep the following things in mind while blogging:

a.) Post such content which is important for the public.

b.) Make sure to use the keyword which relates to your business.

c.) Look for your competitors.

d.) Check the trending list and post accordingly.

e.) Post unique content which is not similar to others.

f.) Post frequently.

2. Look for the keywords: It is really important that the keywords which you use for your blog content are the top keywords which are search most by the people.

Keywords: A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page with an appropriate search query.

3. Put unique content on category pages: Different content on your blog’s particular category pages can help boost your ranking. Especially if you put a blog post in subcategories. Having a unique copy on each category page will help the category page to not come across as spam.

4. Use easy sharing options for your content: If other sites and social media accounts are linked to your blog, not only will it lure more visitors to your site, it will also boost your rankings. Make it easy for others to link your content by including buttons for Facebook, Twitter, Pinterest, Reddit, and Google+ users.

5. Meta-Description is an important key: Meta description of your website also affects the click of the visitors. If you have a good Meta description that is easily understood to the visitors, then it will automatically give more traffic to your website. If you sum up other techniques with a good Meta description then it will absolutely help in getting traffic for your website.

Summing Up All:

Good SEO practices are absolutely important to get your blog ranked higher. It will take time for you to gain the knowledge and skills for making a difference in your rankings, but slowly you’ll get there and all additional learning will eventually compound to give you an edge over your competitors. It’s important to remember, however, that your rank won’t shoot up overnight. SEO is a slow process and you have to be patient. But we can assure you that Useful Tips for SEO is worth waiting

If you need any more information about SEO or you are the one looking for the experts to get SEO done for your business, then please visit https://www.ramawebsolutions.com for more information.

October 25, 2019 0 comment

SEO And PPC

SEO vs PPC: What is better?

by ramawebsolutions October 18, 2019

written by ramawebsolutions

Everyday a lot of people do searches on Google related to what they need like a restaurant or a new play to hang out and much more. May be you want to order food online and not sure about what restaurant is good, you do search on google. There are almost 3.54 billion people who do searches every day which is about 40,000 second. So it is really important to grow your business on all kinds of search engines. And when we talk about marketing there are two types of marketing techniques that can be used, i.e., SEO vs PPC where SEO refers to Search Engine Optimization and PPC refers to Pay per Click AdWords.

Today in this blog we will be talking about what is much comparing SEO & PPC.

SEO vs PPC: Introduction

The key difference between both SEO vs PPC is SEO is an organic search which allows your business to grow organically and brings your business on top. You just need an SEO expert who can bring your business website on top. Whereas, PPC is a paid advertisement in which you have to pay to run your business AdWords on search engines.

SEO helps in increased organic traffic:

Search Engine Optimization or SEO is the organic way to rank in search engines. This means it does not require money – it’s free! Well, sort of.

It does require time and patience. It takes some time to see results when doing SEO. The study says that you need to dedicate at least 6-9 months for it. And one disadvantage of it is that if you are not that persistent in doing it, you might lose your rankings.

PPC gets you paid traffic:

Pay Per Click or PPC is instant. Once you start running advertisements on Google, you will be able to see your site at the top of Google’s search results (even above the organic results) but there is a catch – you have to pay for it. Your ad campaigns can give you instant results. However, it is limited to how long your campaign will run.

SEO vs PPC: Search Engine Results:

If you are a small business, chances are you will want to target people near you. Another difference in SEO vs PPC is how you can optimize for local search. If you are running an ad the campaign, you can use location-based keywords or target a specific geographic location.

In order to rank locally you must make sure that your business name, address and phone number are the same across all platforms – consistency is key here.

Google recently rolled out mobile-first indexing which means that they will use the mobile version of websites in order to rank. If your site is not mobile-friendly there’s a good chance you will have a hard time moving up in search results.

SEO vs PPC: Keywords Analysis

A keyword refers to the main word which is used to search for anything on Google. For instance, if you want to visit a coffee shop near you, you will search for the nearest coffee shop on the search engine. Here “nearest coffee shop is the keyword”.

Similarly, you have to create a list of potential keywords suitable for your business. Once the list is created you can use it by applying for the SEO process. The keywords should include the following information:

Broad: This match type reaches the widest audience. It takes your keywords or phrases and includes these words in any order and may also include similar words or phrases.
Modified Broad: Using modified broad also allows you to reach a wide audience but tells Google that the search must include the words that you enter.
Phrase: Phrase Match will tell Google that your phrase must appear in the order you type it in but Google may include other words before or after.
Exact: If you want to show up for your exact keyword, an exact match is the way to go. This is the most restrictive match type but it’s likely that your leads will be extremely qualified and ready to purchase.

SEO vs PPC: Investment Requirements

In the process of SEO, it takes time to show its results. One the keyword research is done then you can rank your website on google by writing blogs for it and by optimizing the website content. Do not expect SEO to happen overnight. It’s a process that takes time and a lot of patience on your end. Trust the process, give it time and you will see results.

Whereas, PPC is instantaneous but it can also be limited. When your daily budget runs out Google will stop showing your ads. Depending on your budget they also won’t show your ads to everyone at all times. Although your ads will appear immediately, this does not mean that those clicks and conversions will be immediate as well. Your ads will go through a learning phase with Google and may need to be tweaked. This is a much shorter process than SEO but still may require some patience.

SEO vs PPC: What we suggest

Your goal at the end of the day is to grow your business and increase sales. To do this you need to boost traffic to your website. We believe that Search Engine Optimization is key. If your SEO is bad, you will have to continually dump money into paid ads in order to reach customers. Do not just rely on paid advertisements to get you where you want to be on search results pages. If you have the budget, supplement your SEO with paid ads. This power couple will have you outranking your competitors and boosting your sales.

There is a lot to take into consideration when deciding between SEO vs PPC. They are both viable options to help you grow your business. Now that you know some of the basics and the lingo you’re ready to get started optimizing your site and running ads! Don’t think you have time to do it on your own? Let the experts at Rama Web Solutions take the task for you. Contact us now for a great digital marketing experience

October 18, 2019 0 comment

Top-9-Best-PHP-Frameworks-for-Website-Development

WEB SERVICE

9 Top Web Development Frameworks In 2019 (updated)

by ramawebsolutions April 10, 2019

written by ramawebsolutions

Top Web Development Frameworks

As the Web matures and also the skillfulness of on-line house quickly grows, the manner of building feature-rich application gets significantly additional sophisticated. these days it’s not that simple to satisfy customers with a basic on-line presence as everybody desires to visualize you updated as per the newest technological trends. However, the burden will be reduced mostly if your net developers are well-versed with the newest net development frameworks.

As there’s a large range of Web development frameworks accessible presently, it will be a frightening task for you to settle on the correct one for your next net development project. within the same manner, rent web site developers World Health Organization are economical enough will be another tough call for several business homeowners. Here during this journal we have a tendency to are planning to discuss concerning {the prime|the highest} net development frameworks utilized by top net development firms so you’ll be able to get quality add less time and price.

Top Web Development Frameworks

As good net developers, we have a tendency to did a radical analysis at Ramawebsolutions and shortlisted prime ten frameworks. Let’s begin with Angularjs-

1) Angularjs
AngularJS could be a structural framework for dynamic net apps. It allows you to use hypertext mark-up language as your templet language and allows you to extend HTML’s syntax to specific your application’s elements clearly and compactly. AngularJS’s information binding and dependency injection eliminate a lot of of the code you’d otherwise ought to write. And it all happens inside the browser, creating it a perfect partner with any server technology.

AngularJS is what hypertext mark-up language would are, had it been designed for applications. hypertext mark-up language could be a nice declarative language for static documents. It doesn’t contain a lot of within the manner of making applications, And as a result building net applications is an exercise in what do I actually have to try and do to trick the browser into doing what I want?

The electrical resistance pair between dynamic applications and static documents is usually solved with:

2) Laravel

It’s a structure that gives one with the aptitude to settle on and make a program on that. Framework do facilitate one to work out however you form your software system and connect it with completely different computer program Interface(APIs). The framework could be a set of categories that do makes developers life easier. an honest example is once a developer chooses to cover some advanced machine-readable text Transfer Protocol(HTTP) or a case of adding essential functions. therefore currently comes the question what Laravel net development is, it’s a PHP framework that has been designed with the main focus to put in writing code that is easy and overpriced furthermore. It’s the extremely used and once more the trendy net application framework that’s freely accessible. Laravel net development is documented to own been employed in making customized net software system in an exceedingly fast and economical manner.

3) React.js

ReactJS essentially is AN ASCII text file JavaScript library that is employed for building user interfaces specifically for single page applications. It’s used for handling read layer for net and mobile apps. React additionally permits North American nation to form reusable UI elements. React was initial created by Jordan Walk, a computer programmer operating for Facebook.React permits developers to form giant net applications which may modification information, while not reloading the page. the most purpose of React is to be quick, salable, and simple. It works solely on user interfaces in application. This corresponds to look at within the MVC templet. It will be used with a mix of alternative JavaScript libraries or frameworks, like Angular JS in MVC.

4) Node.js

Node.js could be a server-side platform designed on Google Chrome’s JavaScript Engine (V8 Engine). Node.js was developed by Ryan Dahl in 2009 and its latest version is v0.10.36. The definition of Node.js as provided by its official documentation is as follows –

Node.js could be a platform designed on Chrome’s JavaScript runtime for simply building quick and scalable network applications. Node.js uses AN event-driven, non-blocking I/O model that creates it light-weight and economical, good for data-intensive period of time applications that encounter distributed devices.

5) Tensorflow

TensorFlow could be a Python-friendly open supply library for numerical computation that creates machine learning quicker and easier. Machine learning could be a advanced discipline. however implementing machine learning models is much less discouraging and tough than it accustomed be, due to machine learning frameworks—such as Google’s TensorFlow—that ease the method of deed information, coaching models, serving predictions, and refinement future results

6) Symfony

The leading PHP framework to form Web sites and web applications. designed on prime of the Symphony elements. Symphony is AN Open supply PHP framework for developing net applications. it had been originally planned by the interactive agency Sensibleness for the event of internet sites for its own customers. Symphony was printed in 2005 underneath Massachusetts Institute of Technology Open supply license and these days it’s among the leading frameworks accessible for PHP development.

7) Yii

Yii could be a superior, component-based PHP framework for developing large-scale net applications quickly. It permits most re usability in net programming and might considerably accelerate your net application development method. The name Yii (pronounced Yee or [ji:]) is AN acronym for “Yes It Is!”. typically|this can be} often the correct, and most cryptic response to inquires from those new Yii:

8) Meteorjs

Meteor.js could be a cohesive development platform, a group of libraries and packages that are certain along in an exceedingly tidy thanks to create net development easier. It builds on ideas from previous frameworks and libraries to supply a simple thanks to begin a epitome app, however it offers you the tools and adaptability to make a full fledged production app. There are libraries like huntsman and Blaze that the Meteor Development cluster has designed specifically for a reactive front-end expertise.

9) CakePHP

CakePHP makes building net applications easier, faster, whereas requiring less code. a contemporary PHP seven framework providing a versatile info access layer and a robust system system that creates building each little and complicated systems easier, easier and, of course, tastier. Build fast, grow solid with CakePHP.

Honorable Mentions:
-Vue.js:

Vue (pronounced /vju?/, like view) could be a progressive framework for building user interfaces. in contrast to alternative monolithic frameworks, Vue is meant from the bottom up to be incrementally adoptable. The core library is targeted on the read layer solely, and is simple to select up and integrate with alternative libraries or existing comes. On the opposite hand, Vue is additionally dead capable of powering subtle Single-Page Applications once employed in combination with fashionable tooling and supporting libraries.

-Ruby on Rails
Elena Sokolyk, Ruby on Rails Developer at Web development company Ruby Garage, says that—at its most basic—Ruby on Rails (or Rails) could be a net development framework that provides Rails developers a time saving methodology for writing code. Rails is one among several net frameworks within the world of app programming and Web development.

These frameworks are collections of code libraries that provide app and net developers ready made solutions for time overwhelming, repetitive tasks—things like building menus, tables, or forms on an internet site. In alternative words, instead of having to put in writing each single line of code in an exceedingly program from scratch, net developers will discuss with a framework and realize code for common functions that they will plug into the website or web apps they’re building. net frameworks are sometimes specific to a definite programming language (e.g. Angularjs could be a JavaScript framework, that means all of the committal to writing libraries it contains are written in JavaScript), and also the Rails framework, Sokolyk says, is solely an online framework written on prime of the Ruby programming language (more on Ruby below).

April 10, 2019 0 comment

APP DEVELOPMENT

How AI and ML Have Revamped Mobile App Development?

by ramawebsolutions April 9, 2019

written by ramawebsolutions

Today, each business needs to Create new users and retain the older ones with their mobile applications. to realize this goal, the companies should be fulfilling the requirements of their potential customers or their target individuals. this is often the explanation why mobile applications ought to specialize in providing discretion and interpretation of the business and therefore the thought method that you simply wish to put ahead of your users.

Why does a download and install a mobile application that is dedicated to a purpose when almost everything is available in the Google search?

This is a classic sort of knowledge assortment that has currently been reworked into sincere mobile applications that square measure dedicated to the actual desires of users which at the same time emphasize a far better understanding of the minds of users.From machine learning to AI, this struggle to form good mobile applications has reached extremes.However, it’s strange that mobile application developers act as arbiters of mobile technology. whereas it should sound sort of a key, however AI and, a lot of befittingly, machine learning has a plus in changing mobile applications into gold mines for users of applications recently.The use of Machine learning technologies has charged up the evolution, creation, and usage of mobile applications.Although once the users had to pay many minutes to attend for a client support partner to be on-line, the evolution of the virtual assistants has canceled them while not hesitation, while not exceptions.

In this blog, we will discuss how ML and AI have revamped the mobile app development scenario these days. Before this, must consider some major concepts involved in this that are mentioned below:

A-> Artificial Intelligence:

Artificial intelligence (AI) is that the simulation of human intelligence processes by machines, particularly PC systems. These processes embody learning (the acquisition of data and rules for victimization the information), reasoning (using rules to succeed in approximate or definite conclusions) and self-correction. specific applications of AI embody knowledgeable systems, speech recognition and machine vision.

-> Machine learning:

Machine learning (ML) may be a class of formula that permits package applications to become a lot of correct in predicting outcomes while not being expressly programmed. the essential premise of machine learning is to make algorithms that may receive {input knowledge|input file|computer file} ANd use applied mathematics analysis to predict an output whereas change outputs as new data becomes on the market.

-> Deep learning:

Deep learning may be a machine learning technique that teaches computers to try and do what comes naturally to humans: learn by example. Deep learning may be a key technology behind driver less cars, facultative them to acknowledge a stop sign, or to differentiate a pedestrian from a post. it’s the key to voice management in shopper devices like phones, tablets, TVs, and hands-free speakers. Deep learning is obtaining several attention latterly and permanently reason. It’s achieving results that weren’t potential before.

-> Neural network:

It involves the interconnection of many networks or nodes or artificial neurons. The output of a vegetative cell acts as AN input to consequent vegetative cell within the network

-> Logistic regression :

In statistics, the provision model may be a wide used applied mathematics model that, in its basic type, uses a provision operate to model a binary dependent variable; more advanced extensions exist.

-> Linear regression:

Linear regression is employed for locating linear relationship between target and one or a lot of predictors. There square measure 2 kinds of linear regression- easy and Multiple.

Now, let’s have a sneak-peak into how machine learning & artificial intelligence has innovated and eventually transformed mobile application development:

1) Trend Forecasting

Trend prognostication may be a difficult however helpful thanks to verify past sales or market growth, confirm potential trends from that knowledge and use the data to extrapolate what may happen within the future. promoting consultants usually use trend prognostication to assist confirm potential future sales growth.

2) Security/ Fast authentication

EAP-FAST, additionally referred to as versatile Authentication via Secure Tunneling, is AN EAP (Extensible Authentication Protocol) developed by Cisco. it’s utilized in wireless networks and point-to-point connections to perform session authentication

3) Predicting User Behavior

It is the tactic to extract the user sessions from the created session file. And counting on the sessions created the user behavior is expected by displaying them most visited page or the merchandise. Usability is outlined because the satisfaction, potency and effectiveness with that specific users will complete specific tasks in a very specific atmosphere. This method includes three stages, specifically knowledge improvement, User identification, Session identification. during this paper, we have a tendency to square measure implementing these 3 phases. relying upon the frequency of users visiting every page mining is performed. By finding the session of the user we are able to analyze the user behavior by the time pay on a selected page.

4) Advanced searching

Advanced Search permits you to search out problems supported varied knowledge points on the market in your Dashboard. you’ll be able to outline a sophisticated Search formula, aka an announcement, that mimics a syntax. These searches enable you to filter problems supported Device info, User info, non-public Notes, Agent receiver, text among the difficulty, attachments, and more.

5) Personalization

Machine learning will facilitate establish users and cluster them in line with their desires from mobile applications. It may be helpful to assemble info and build a choice regarding what the appliance sounds like. cubic centimeter may be helpful to determine:

What square measure your requirements?Who is that the target audience?What will they pay?

Is there a particular point that mobile applications need to solve?

Structuring purchasers and finding the proper approach to satisfy their desires, by providing relevant content within the application makes the appliance enticing to the user and offers the impression of human activity with the user in real time. Examples: Taco Bell, Uber, UberEats, Impromed, cephalalgia brother, Optimize Fitness.

Conclusion:

Machine learning and AI basically empower the mobile application with enough customization options to form it a lot of helpful, economical and effective. These technologies in accordance with the most recent vogue square measure quick and safe.

So it’s a decent plan to use these technologies for your next mobile app development project. it’s one amongst those outlined limits that differentiate your application from that of your competitors.

Now if you’re wanting digital transformation services with the mandatory impulse of AI and cubic centimeter for your business and build it jump. Contact North American country and our dedicated mobile app developed are alert to assist you.

April 9, 2019 0 comment

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