Email marketing is a way that has the potential to reach a huge amount of audience at once which can be interested in your products or services. And emails are known to be one of the oldest methods to reach people, but despite being an old technique it has still got its potential to bring leads to your business.
But, there should be a way by which you can promote your business with email marketing. And this certainly doesn’t include blasting out loads of emails to the users. That is why we will take you through some essential email marketing tricks for a better experience for you and your targeted audience.
Focus on a specific offer: It is really important that your promotional email should contain a specific offer where the audience can directly focus. If your email is just a generic reminder that you exist, chances are it will be 100% successful at reminding people that you exist and also that you like to send them useless emails.
You can improve your conversion rates with specificity. Your subject line should be specific about what they will get for opening the email, and then the content should be specific about what you are offering.
Just remember that you’re not trying to sell the product or service with this email. You need to let your website do that. Your offer, then, simply needs to be specific enough to give them a reason to click over to your website.
Make an offer to which can attract the targeted audience: You’re clear and specific about what you offer, but that alone doesn’t mean people are going to rush to click your call to action.
Especially if what you offer has no connection to the person receiving the email. You can be completely specific, you can have the greatest offer, but it won’t have much impact on the wrong audience. If you present it in the wrong way then it is no point in that email for the audience. So it is really important that you target the right audience at the right time.
Make your email a conversation platform like social media: Just like their social media platforms, you can also create emails as a medium to communicate and build trust and credibility. When you treat your emails like a flier that gets shoved into every mailbox on the street, the owners of said mailboxes are going to treat them the same… and throw them away.
We do tend to think of email as advertisements and announcements, and while that’s not exactly a bad thing, it isn’t the most effective way to reach out to your customers.
Think of it like social media. If you treated ever social media posts like an advertisement, you’d very quickly lose those followers, too.
Make your email content and value clear to the audience: From the subject line to the content and images, you need to make sure you’re connecting the value you offer to the reader.
In the SEO world, we often talk about how you only have a few seconds to capture your customers’ attention once they land on your home page. With email, the same urgency applies, but in a different way.
When someone arrives on your website, it’s safe to assume that they at least had some kind of interest in your products/services/content because they actively searched for and clicked on your site. When someone opens an email, they are expecting you to prove your worth pretty fast because you came to them. They didn’t come to you.
They’re not looking to see if you have what they want. They’re looking for a reason to delete your email. If the value of opening the email and clicking the CTA is clear, you’ll have a much better chance of converting a casual reader to a serious customer.
Don’t expect instant results: Don’t expect perfection from your very first email. You can do really well with your first email – assuming you’ve started your campaign on the right foot – but it’s going to take some work, some tests, and some re-working to really grab all the potential here.
Email marketing is like every other element of online marketing, meaning you need to rely on analytics rather than assumptions. You may be surprised at what the numbers show you.
For example, you may have seen some numbers before that are all about “the best time to send emails” or the “best days of the week to send emails” or “how many times a month you should send emails.”
There have already been several studies to determine when the best times are to send an email. Some of them are also quick to point out that there’s no one right answer here, and that different people open the email at different times.
It is really important to keep the above points in mind while option for an email marketing promotion to build a relation with the audience on the email. Email marketing might be an old technique to reach people but it can never be under-rated. It is a powerful online marketing weapon which can add leads to your business. If you want to know more about email marketing and you need expert’s advice on it, you can get in touch with Rama Web Solutions (www.ramawebsolutions.com) which is a leading Digital Marketing company in Delhi, India.