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How To Google Handling COVID-19/ Coronavirus ?

by ramawebsolutions
written by ramawebsolutions

Covid-19, otherwise known as coronavirus, was declared as a pandemic by WHO on March 11, 2020. Since then, many giant companies and industry leaders started responding to Covid-19 to help people stay safe, informed, and connected.

Google released a good range of updates associated with Covid-19. It includes banning mask ads, removing videos providing wrong information associated with the virus and making the premium features of its video conferencing app “Meet” free temporarily.

Let’s have a glance at everything intimately . Google changed to handle the Covid-19 pandemic.

What Changed in Google Search?

1.Promote the Do-Five Campaign

 

On the Google homepage, users see the “Do the Five” campaign. This is done to raise awareness of simple steps that can help people in reducing the spread of the Covid-19. The World Health Organization has given these pieces of advice.

2.Limited Functionalities in Google My Business

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On March 20, 2020, Google announced, “During the unprecedented COVID-19 situation, we are taking steps to protect the health of our team members and reduce the need for people to come into our offices. As a result, there could also be some temporary limitations and delays in support as we prioritize critical services.” They also said, new reviews, review replies, and new Q&A are going to be unavailable during this point . google my business

Apart from that, Google My Business has published guidelines for companies affected by Covid-19, advising them to update their GMB profile, so their customers have the most accurate information.

Here are the suggestions provided by GMB for Covid-19.

  • Changing business hours: If you were impacted by Covid-19 or due to lockdown in your area, update your new opening and closing hours.
  • Manage Information: Share whether or not your business operations have been affected by Covid-19, such as delays or any additional precautions being taken.
  • Create a post:Provide up-to-date information on the newest company news.
  • Phone number update: Make sure that your phone number is up-to-date so your customers can contact you.

Note: Google may review your changes, and hence it’d not reflect immediately on Google Search and Maps.

3.Google Removes False Information on Covid-19

Google has started removing false information on Covid-19 from YouTube, Google Maps, and Play Store. In fact, Google has already removed thousands of videos from YouTube that were spreading misinformation on coronavirus.

These videos promoted medically unproven methods to prevent coronavirus instead of seeking medical treatment. On Google Maps, they are removing harmful content, such as fake reviews and wrong information about healthcare locations.

4.Google Search and Map Premise Closure Updates

With most of the countries announcing lockdown, Google has started showing local businesses as temporarily closed, except for the essential services, such as grocery and medical.

Even businesses can themselves announce as they are “temporarily closed” using their Google My Business account.

Additionally, Google is using its AI technology Duplex to contact companies to confirm their updated business hours so that they can update it on Google Search and Maps.

5.Website Dedicated to Covid-19 Education, Prevention, and Local Resources Nationwide

Google said it is partnering with the U.S government to develop a website dedicated to educate people about Covid-19 and to tell them about the resources available. Google also said it would update it with additional support regularly.

What has changed in Google Ads?

1.Support for Google Ads May be Unavailable or Delayed

Google has updated its Google Ads help section to inform users that the support for Google Ads may be temporarily unavailable or delayed.

2.Google Banned Ads Related to Respirators and Medical Masks Temporarily

Google has banned ads related to respirators and medical masks. Google has a sensitive policy that does not allow advertising that may capitalize on tragic events such as death, conflicts, or natural disaster.

Google, in January 2020, said it’s “blocked many thousands of ads attempting to maximize the coronavirus pandemic, and last week we announced a short lived ban on all ads for medical masks and respirators.”

Google Tools

1.Webmaster Conference Postponed

According to Google, it has postponed all global Webmaster Conferences due to coronavirus concerns until further notice. It has been done following the guidelines set by the WHO, the CDC, and other organizations.

2.Video Conferencing App Meet Available At No Cost For a Limited Time

With almost every company asking its employees to work remotely, Google has made its video conferencing app Meet free for all G Suite customers until July 1, 2020.

3.New Distance Learning Resources Launched

  • Google has created new distance learning resources to assist educators worldwide. These resources include,
  • A new YouTube Learning Hub.
  • Webinars.
  • Training Materials.
  • Blog Posts.

Additionally, Google’s UrsHolzle announced on Twitter that they would be launching a Distance Learning Fund to enable learning to continue across the world.

Final Thoughts

In the wake of the Covid-19 pandemic, the biggest search engine, Google has started doing everything they can to help people around the world. From banning false information to making their video conferencing app free for all the users, Google is doing every possible thing to help you. Now it’s your turn, stay home, stay safe.

Rama Web Solutions. is one among the leading digital marketing agency in Delhi. If you’ve got been suffering from Covid-19, we will assist you steel oneself against the longer term . So as soon because the market reopens, you’ll be before your competitors who aren’t doing anything during the pandemic.

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SEO And PPC

SEO Is Proving To Be One Of The Best Digital Marketing Techniques

by ramawebsolutions
written by ramawebsolutions

Search Engine Optimization(SEO) is a process, which allows the internet to gain traffic organically by providing your website specific information about your business product or service.

Search engine optimization (SEO) is the process, which maximizes the number of visitors to a particular website and gives a high list of results by a search engine. In today’s world, there is having a highly competitive business environment is essential to reach its targeted audience through online with their products and services.

How To Improve SEO To Beat Your Competitors:

SEO can help your business to get a good rank on Google or any other search engine as per your required needs. But SEO needs a lot of working on it and it is a long term strategy. With the following ways you can improve your SEO to get top rank on search engines:

a.)    The content you provide should be original

b.)    The content you create should be related to the product or service you provide.

c.)     Be consistent in optimizing your content.

d.)    Invest in good SEO software to get more quick results.

e.)    Sign for good PR sites

f.)     Create content with the most relevant keywords for your business.

g.)    Add long keywords to your most viewed blog or pages.

h.)    Add dates and years on current or updated content

i.)      Always focus on user experience by focusing on appealing design, loading speed, being mobile-friendly and provide intuitive menu to your customer.

j.)      Try to provide a better user experience on the website.

By optimizing each type of ways mentioned above will help you to improve your SEO in the result.

Steps to gain more audience by doing SEO:

1.)    Attract the audience by providing happening content: Good quality traffic is a key to happiness with the products of business provides. They should aim at achieving the right set of people with relevant interests, time, location and other factors.

2.)    Engage with your audience: Engaging with a set of audience will helps in building your brands, and encourages your website visitors to recommend your website to the others also. There are a lot of ways which help to engage with peoples like chats, engaging contents, forms and more.

3.)    Try to convert your leads into sales: Focusing on the relevant leads at the right time can maximize the conversion and helps to do it faster. Maximizing conversion also helps to make the journey smooth and also ensures the transact of the audience.

4.)    Focus on the client’s elements:  Focusing on elements of customer’s delight is essential for growing business brands. If the customer enjoys the experience and engages or transacts with you, they will come back for more of the same services or products. They will also recommend your product and services in their network to purchase around. It will be very helpful to make the business successful.

Why should a business person rely on SEO for better Digital Marketing?

SEO provides online marketing from across the globe. It helps you to differentiate your product with the others and provides meaningful connections in the industry. SEO preferred digital marketing for the executive. They lead the business to achieve its targets in the most cost-effective way. Focusing on the SEO structures helps you to keep your business on the top of the online world. It always provides a new set of ideas to set up your business in the market more.

Clients are the most effective assets in the business. It is more important to meet with the client’s requirements and serve them the best. They should deliver at the committed time-frame of SEO without exceeding the budget. They have looked upon the improvement of website speed, website traffic and keyword rankings for the clients.

Above is the most relevant information and tips you can opt to improve your SEO and bring your website on top. Also, if you want any more information on SEO or how to improve your business rankings on search engine you can get in touch with Rama Web Solutions at https://www.ramawebsolutions.com/.

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SEO And PPC

How to Make Email Marketing Better For Your Business?

by ramawebsolutions
written by ramawebsolutions

Email marketing is a way that has the potential to reach a huge amount of audience at once which can be interested in your products or services. And emails are known to be one of the oldest methods to reach people, but despite being an old technique it has still got its potential to bring leads to your business.

But, there should be a way by which you can promote your business with email marketing. And this certainly doesn’t include blasting out loads of emails to the users. That is why we will take you through some essential email marketing tricks for a better experience for you and your targeted audience.

Essentials To Be Followed For Email Marketing:

Focus on a specific offer: It is really important that your promotional email should contain a specific offer where the audience can directly focus. If your email is just a generic reminder that you exist, chances are it will be 100% successful at reminding people that you exist and also that you like to send them useless emails.

You can improve your conversion rates with specificity. Your subject line should be specific about what they will get for opening the email, and then the content should be specific about what you are offering.

Just remember that you’re not trying to sell the product or service with this email. You need to let your website do that. Your offer, then, simply needs to be specific enough to give them a reason to click over to your website.

Make an offer to which can attract the targeted audience: You’re clear and specific about what you offer, but that alone doesn’t mean people are going to rush to click your call to action.

Especially if what you offer has no connection to the person receiving the email. You can be completely specific, you can have the greatest offer, but it won’t have much impact on the wrong audience. If you present it in the wrong way then it is no point in that email for the audience. So it is really important that you target the right audience at the right time.

Make your email a conversation platform like social media: Just like their social media platforms, you can also create emails as a medium to communicate and build trust and credibility. When you treat your emails like a flier that gets shoved into every mailbox on the street, the owners of said mailboxes are going to treat them the same… and throw them away.

We do tend to think of email as advertisements and announcements, and while that’s not exactly a bad thing, it isn’t the most effective way to reach out to your customers.

Think of it like social media. If you treated ever social media posts like an advertisement, you’d very quickly lose those followers, too.

Make your email content and value clear to the audience: From the subject line to the content and images, you need to make sure you’re connecting the value you offer to the reader.

In the SEO world, we often talk about how you only have a few seconds to capture your customers’ attention once they land on your home page. With email, the same urgency applies, but in a different way.

When someone arrives on your website, it’s safe to assume that they at least had some kind of interest in your products/services/content because they actively searched for and clicked on your site. When someone opens an email, they are expecting you to prove your worth pretty fast because you came to them. They didn’t come to you.

They’re not looking to see if you have what they want. They’re looking for a reason to delete your email. If the value of opening the email and clicking the CTA is clear, you’ll have a much better chance of converting a casual reader to a serious customer.

Don’t expect instant results: Don’t expect perfection from your very first email. You can do really well with your first email – assuming you’ve started your campaign on the right foot – but it’s going to take some work, some tests, and some re-working to really grab all the potential here.

Email marketing is like every other element of online marketing, meaning you need to rely on analytics rather than assumptions. You may be surprised at what the numbers show you.

For example, you may have seen some numbers before that are all about “the best time to send emails” or the “best days of the week to send emails” or “how many times a month you should send emails.”

There have already been several studies to determine when the best times are to send an email. Some of them are also quick to point out that there’s no one right answer here, and that different people open the email at different times.

Bottom Line:

It is really important to keep the above points in mind while option for an email marketing promotion to build a relation with the audience on the email. Email marketing might be an old technique to reach people but it can never be under-rated. It is a powerful online marketing weapon which can add leads to your business. If you want to know more about email marketing and you need expert’s advice on it, you can get in touch with Rama Web Solutions (www.ramawebsolutions.com) which is a leading Digital Marketing company in Delhi, India.

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SEO And PPC

5 Important Benefits of SEO That Can Help Your Business Grow

by ramawebsolutions
written by ramawebsolutions

Have you heard about SEO recently? Are you not sure if you want to do Benefits of SEO for your business website? Well, if these kinds of questions are crossing your mind then all your questions will be answered in this blog today. SEO refers to search engine optimization is the process of promotion to rank your business on top organically and get organic traffic on your website from all kinds of search engines. Few of the topmost search engines are Google, Yahoo, YouTube and Bing.

It is really important that your business website is optimized; if the website is optimized then you are wasting your money every day. This blog will tell you the reasons why SEO is required for every business to promote itself on search engines.

Benefits of SEO That Can Help Your Business Grow:

1. SEO leads to better Audience experience: There are different ways with which you can improve your website and maximize user experience. The different ways include adding pictures or relevant information to the website, easy navigation or a mobile-friendly website. SEO optimizes the website and leads your audience to better user experience. Thus, it helps in bringing up the search rankings.

2. SEO provides more leads to the business: SEO is a real thing. SEO will increase your leads and sales if you offer a viable product or service. It will grab more visitors and more visitors will lead your business to more inbound calls, and inbound strategies are the most effective strategy among Business to Business (B2B), Business to Customer (B2C) and non-profit organizations. Inbound includes search engine optimization, social media, content marketing, referrals, and others.

If you are not getting leads from your SEO tactics, then you must revisit your activities.

3. SEO builds trust and credibility in the industry: Brand Awareness is the extent to which the target market recognizes a brand. This refers to how familiar your customers are with your product or service. 

Search Engine Optimization ensures that your product is easily found by search engine sites through regular and organic search. Once you remain at the top of the ranking, Internet users will be able to see you more.

By ranking high on search engines, your business will build trust and credibility with your audience. In fact, 37% of search engine clicks are on the first organic listing.

4. SEO is a long-term game plan: SEO is a long-term strategy. It can take 6-12 months to see optimal rankings. However, just as it takes time to move up the rankings, it takes time to move down the rankings. Once you are placed in top positions, you rarely move down. The only reason this would change is due to rising SEO competition or changes in the Google algorithm.

 5. SEO helps your website to become mobile-friendly: SEO improves user experience because Google Search has included another parameter as a ranking signal and this refers to the friendliness of websites to mobile devices. Most of the searches are done by mobiles on a daily basis. This is where SEO will grab customers from mobile searches as well.

Conclusion:

The chance of your business or brand, in terms of brand equality, awareness is unlimited. The online world has given us a myriad of options to explore with the target of achieving the organizational goals.

Search Engine Optimization is one of the important Benefits of SEO strategies that will help your business compete in this digital world. SEO refers to the ability of a website to gain qualitative and quantitative website audience through organic search results. You can contact Rama Web Solutions If you want to know more about how to gain visitors or you are having difficulty in gaining the audience organically. For more information, please visit https://www.ramawebsolutions.com/.

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SEO And PPC

Top 5 Digital Marketing Tips You Should Consider in 2019

by ramawebsolutions
written by ramawebsolutions

Digital Marketing is a field that is not constant and it is really important to stay up-to-date with the new developments in the online industry. An online digital marketer Tips has many responsibilities and works cross-functionally with all kinds of situations. Digital marketing plays an important role in any business so it is really important that you put smart efforts into it. In this blog, we will discuss the top 5 digital marketing tips which are helpful for your business website.

Components of Digital Marketing Tips:

Today we are going to familiar you with the best digital marketing tips– with these ideas managing the marketing for your business will be much easier, also it will save time and optimize the performance of your website. Below are the most important techniques that you should consider in 2019 for the online marketing of your business:

1.)  Activities on Social Media: Nowadays social media has become a huge platform for people to share their views or take their business online. You can easily get the attention of the public with just minimum efforts. Not only organically but with paid campaigns, you can gain followers.

Social media is a platform of 3.2 billion people, so your brand can be visible in front of millions by organic search or paid campaigns. All you have to do is to target the segmented audience. You can share your products or services platforms like Facebook, Instagram, Google+, linked in, etc. There are sufficient active users on such platforms that you will be able to showcase your business quickly and to a huge audience.

2.)  Email Promotions: Emails may be an old-school technique but it has always been an effective way to reach out to people with your product or services. With over 6 billion email accounts all over the world, email is a non-intrusive method to communicate with your customers. 91% of shoppers want to hear from companies they do business via email.

3.)  Content Management: A business is known for its good content, so it is really important that the content you share about your brand, product s and services should be appealing and easily understood by your customers. It is really important to know the following things while you are creating content for your brand or website:

a)   What is the best way to showcase your content?

b)   How frequently do you need to change your content?

c)   What kind of content is required?

d)   Does it need to be unique?

There are several applications that can help you create content. Apps like Visual.ly is one of the examples or you can take professional help with a content writer.

4.)  Search Engine Optimization: SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about helping your customers find out your business from among a thousand  other companies. SEO, allows you to understand how consumers are searching for and finding information about your brand and your competitors online. SEO remains as important and as complex as ever.

A proper SEO makes a website rank on the first page of SERP. And the common belief is people generally scan and review the first two pages of the SERP. Nearly, 74% of consumers use search engines to find local business information.

5.)  Website Optimizing: Only about 22% of businesses are satisfied with their conversion rates. Your user experience can improve leaps and bounds by tracking user behavior on the website and making small, impactful changes. Optimizing your site for conversions is long-term in nature and website testing tools help you spot your quick wins and major roadblocks.

Many of these above-listed tips can help you achieve your objectives and help you learn a lot! You can start using these tips now for better results in your business. Also, if you are looking for any help or have any questions; Rama Web Solutions is a leading digital marketing and SEO services company. You can reach us out for help at https://www.ramawebsolutions.com/.

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SEO And PPC

5 Useful Tips for SEO Blogging to Get More Traffic on Website

by ramawebsolutions
written by ramawebsolutions

Blogging is the new trend to get more traffic on the website for your business. Whether you have just started doing blogging on your Useful Tips for SEO website or you have been doing it for a long time, you might know that how difficult it is to get your blogs or website on top of the search engines.

However with some great SEO blogging tips and frequent attention at blogging, you can get ahead starts to compete with your competitors.

While it is still not exactly known that what is the right algorithm of Useful Tips for SEO to rank the website on top. But it is proven that blogging can help the business website to grow faster and get more traffic.

So here we are presenting you with 5 useful tips for SEO blogging to get more organic traffic:

1. Good content is a necessity: Quality content writing is the most important part of your SEO. With quality, SEO-friendly formatting is very important because of the Google algorithm looks for important words at particular places on your web page or blog post.

A good blog posting requires more than 500 words in it. If the blog is less than 500 words then Google will find it difficult to search your blog.

If you are posting the blog which is relevant to the public can get you more visitors and help you gain more audience. More traffic means Google will easily able to rank your website on top. If more of your blogs are getting read by people, your website links and ranks will go up naturally.

Well, above mentioned this is about posting good content, but make sure to keep the following things in mind while blogging:

a.)   Post such content which is important for the public.

b.)   Make sure to use the keyword which relates to your business.

c.)    Look for your competitors.

d.)   Check the trending list and post accordingly.

e.)   Post unique content which is not similar to others.

f.)     Post frequently.

2. Look for the keywords: It is really important that the keywords which you use for your blog content are the top keywords which are search most by the people.

Keywords: A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page with an appropriate search query.

3. Put unique content on category pages: Different content on your blog’s particular category pages can help boost your ranking. Especially if you put a blog post in subcategories. Having a unique copy on each category page will help the category page to not come across as spam.

4. Use easy sharing options for your content: If other sites and social media accounts are linked to your blog, not only will it lure more visitors to your site, it will also boost your rankings. Make it easy for others to link your content by including buttons for Facebook, Twitter, Pinterest, Reddit, and Google+ users.

5. Meta-Description is an important key: Meta description of your website also affects the click of the visitors. If you have a good Meta description that is easily understood to the visitors, then it will automatically give more traffic to your website. If you sum up other techniques with a good Meta description then it will absolutely help in getting traffic for your website.

Summing Up All:

Good SEO practices are absolutely important to get your blog ranked higher. It will take time for you to gain the knowledge and skills for making a difference in your rankings, but slowly you’ll get there and all additional learning will eventually compound to give you an edge over your competitors. It’s important to remember, however, that your rank won’t shoot up overnight. SEO is a slow process and you have to be patient. But we can assure you that Useful Tips for SEO is worth waiting

If you need any more information about SEO or you are the one looking for the experts to get SEO done for your business, then please visit https://www.ramawebsolutions.com for more information.

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SEO And PPC

SEO vs PPC: What is better?

by ramawebsolutions
written by ramawebsolutions

Everyday a lot of people do searches on Google related to what they need like a restaurant or a new play to hang out and much more. May be you want to order food online and not sure about what restaurant is good, you do search on google. There are almost 3.54 billion people who do searches every day which is about 40,000 second.  So it is really important to grow your business on all kinds of search engines. And when we talk about marketing there are two types of marketing techniques that can be used, i.e., SEO vs PPC where SEO refers to Search Engine Optimization and PPC refers to Pay per Click AdWords.

Today in this blog we will be talking about what is much comparing SEO & PPC.

SEO vs PPC: Introduction

The key difference between both SEO vs PPC is SEO is an organic search which allows your business to grow organically and brings your business on top. You just need an SEO expert who can bring your business website on top. Whereas, PPC is a paid advertisement in which you have to pay to run your business AdWords on search engines.

SEO helps in increased organic traffic:

Search Engine Optimization or SEO is the organic way to rank in search engines. This means it does not require money – it’s free! Well, sort of.

It does require time and patience. It takes some time to see results when doing SEO. The study says that you need to dedicate at least 6-9 months for it. And one disadvantage of it is that if you are not that persistent in doing it, you might lose your rankings.

PPC gets you paid traffic:

Pay Per Click or PPC is instant. Once you start running advertisements on Google, you will be able to see your site at the top of Google’s search results (even above the organic results) but there is a catch – you have to pay for it. Your ad campaigns can give you instant results. However, it is limited to how long your campaign will run.

SEO vs PPC: Search Engine Results:

If you are a small business, chances are you will want to target people near you. Another difference in SEO vs PPC is how you can optimize for local search. If you are running an ad the campaign, you can use location-based keywords or target a specific geographic location.

In order to rank locally you must make sure that your business name, address and phone number are the same across all platforms – consistency is key here.

Google recently rolled out mobile-first indexing which means that they will use the mobile version of websites in order to rank. If your site is not mobile-friendly there’s a good chance you will have a hard time moving up in search results.

SEO vs PPC: Keywords Analysis

A keyword refers to the main word which is used to search for anything on Google. For instance, if you want to visit a coffee shop near you, you will search for the nearest coffee shop on the search engine. Here “nearest coffee shop is the keyword”.

Similarly, you have to create a list of potential keywords suitable for your business.  Once the list is created you can use it by applying for the SEO process. The keywords should include the following information:

  1. Broad: This match type reaches the widest audience. It takes your keywords or phrases and includes these words in any order and may also include similar words or phrases.
  2. Modified Broad: Using modified broad also allows you to reach a wide audience but tells Google that the search must include the words that you enter.
  3. Phrase: Phrase Match will tell Google that your phrase must appear in the order you type it in but Google may include other words before or after.
  4. Exact: If you want to show up for your exact keyword, an exact match is the way to go. This is the most restrictive match type but it’s likely that your leads will be extremely qualified and ready to purchase.

SEO vs PPC: Investment Requirements

In the process of SEO, it takes time to show its results. One the keyword research is done then you can rank your website on google by writing blogs for it and by optimizing the website content. Do not expect SEO to happen overnight. It’s a process that takes time and a lot of patience on your end. Trust the process, give it time and you will see results.

Whereas, PPC is instantaneous but it can also be limited. When your daily budget runs out Google will stop showing your ads. Depending on your budget they also won’t show your ads to everyone at all times. Although your ads will appear immediately, this does not mean that those clicks and conversions will be immediate as well. Your ads will go through a learning phase with Google and may need to be tweaked. This is a much shorter process than SEO but still may require some patience.

SEO vs PPC: What we suggest

Your goal at the end of the day is to grow your business and increase sales. To do this you need to boost traffic to your website. We believe that Search Engine Optimization is key. If your SEO is bad, you will have to continually dump money into paid ads in order to reach customers. Do not just rely on paid advertisements to get you where you want to be on search results pages. If you have the budget, supplement your SEO with paid ads. This power couple will have you outranking your competitors and boosting your sales.

There is a lot to take into consideration when deciding between SEO vs PPC. They are both viable options to help you grow your business. Now that you know some of the basics and the lingo you’re ready to get started optimizing your site and running ads! Don’t think you have time to do it on your own? Let the experts at Rama Web Solutions take the task for you. Contact us now for a great digital marketing experience

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