Are you worried about the sudden traffic dip on your website? Worry not. You’re not the only one. The recent update by Google has changed the entire dynamics of the search engine. Almost every website has been impacted by it. The May 2020 core update of Google has changed the way its bots crawl on the webpages of your website. The change has been so dramatic that the leading companies like Spotify have faced the wrath of this update.
Here’s a list of the points you should know:
1. Travel, Real Estate, Health, Pet & Animals, and People & Society are the most affected categories of the websites. Their websites saw the most number of fluctuations (mostly negative) in their traffic.
2. Categories like Entertainment, News, and Sports are the least affected with this update. If your website belongs to one of these categories, chances are that your traffic has not changed at all.
3. One of the best ways to avoid the negative impact of this update is to monitor your previous posts on the website. Now, if you’ve been in the industry for a long time, chances are that your website has probably many pages and blogs with outdated information. You must assign at least 2 people to eliminate irrelevant information and update the content of your blogs with time to maintain SEO Ranking.
4. Doing this will ensure that you still get the traffic you deserve, without being affected by the latest update. According to a recent study, websites that updated their content regularly saw about a 10% increase in their traffic while the ones who did not do that lost 10% of their traffic. So, you decide which end you’d prefer to be.
5. Delete the posts or content that’s no longer relevant to your reader. You can also redirect it to the page with the latest information if you have any content relating to the page you’re thinking of deleting.
6. Add more graphics to your webpages. By graphics, we mean pictures, infographics, videos, and other kinds of interactive images that keep your audience hooked on to your page.
7. Keep a track of all the external links on your website. If you link any blog to other websites, keep checking their pages to see if they have deleted their content. If you still have a link on your website that redirects to a dead webpage, it will create a poor user experience and Google will rank you down in the search list.
With this, we hope that you take the best possible steps to increase your traffic through this new update.