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How To Google Handling COVID-19/ Coronavirus ?

2020-06-03T05:55:53Z

Covid-19, otherwise known as coronavirus, was declared as a pandemic by WHO on March 11, 2020. Since then, many giant companies and industry leaders started responding to Covid-19 to help people stay safe, informed, and connected.

Google released a good range of updates associated with Covid-19. It includes banning mask ads, removing videos providing wrong information associated with the virus and making the premium features of its video conferencing app “Meet” free temporarily.

Let’s have a glance at everything intimately . Google changed to handle the Covid-19 pandemic.

What Changed in Google Search?

1.Promote the Do-Five Campaign

On the Google homepage, users see the “Do the Five” campaign. This is done to raise awareness of simple steps that can help people in reducing the spread of the Covid-19. The World Health Organization has given these pieces of advice.

2.Limited Functionalities in Google My Business

On March 20, 2020, Google announced, “During the unprecedented COVID-19 situation, we are taking steps to protect the health of our team members and reduce the need for people to come into our offices. As a result, there could also be some temporary limitations and delays in support as we prioritize critical services.” They also said, new reviews, review replies, and new Q&A are going to be unavailable during this point . google my business

Apart from that, Google My Business has published guidelines for companies affected by Covid-19, advising them to update their GMB profile, so their customers have the most accurate information.

Here are the suggestions provided by GMB for Covid-19.

Changing business hours: If you were impacted by Covid-19 or due to lockdown in your area, update your new opening and closing hours.
Manage Information: Share whether or not your business operations have been affected by Covid-19, such as delays or any additional precautions being taken.
Create a post:Provide up-to-date information on the newest company news.
Phone number update: Make sure that your phone number is up-to-date so your customers can contact you.

Note: Google may review your changes, and hence it’d not reflect immediately on Google Search and Maps.

3.Google Removes False Information on Covid-19

Google has started removing false information on Covid-19 from YouTube, Google Maps, and Play Store. In fact, Google has already removed thousands of videos from YouTube that were spreading misinformation on coronavirus.

These videos promoted medically unproven methods to prevent coronavirus instead of seeking medical treatment. On Google Maps, they are removing harmful content, such as fake reviews and wrong information about healthcare locations.

4.Google Search and Map Premise Closure Updates

With most of the countries announcing lockdown, Google has started showing local businesses as temporarily closed, except for the essential services, such as grocery and medical.

Even businesses can themselves announce as they are “temporarily closed” using their Google My Business account.

Additionally, Google is using its AI technology Duplex to contact companies to confirm their updated business hours so that they can update it on Google Search and Maps.

5.Website Dedicated to Covid-19 Education, Prevention, and Local Resources Nationwide

Google said it is partnering with the U.S government to develop a website dedicated to educate people about Covid-19 and to tell them about the resources available. Google also said it would update it with additional support regularly.

What has changed in Google Ads?

1.Support for Google Ads May be Unavailable or Delayed

Google has updated its Google Ads help section to inform users that the support for Google Ads may be temporarily unavailable or delayed.

2.Google Banned Ads Related to Respirators and Medical Masks Temporarily

Google has banned ads related to respirators and medical masks. Google has a sensitive policy that does not allow advertising that may capitalize on tragic events such as death, conflicts, or natural disaster.

Google, in January 2020, said it’s “blocked many thousands of ads attempting to maximize the coronavirus pandemic, and last week we announced a short lived ban on all ads for medical masks and respirators.”

Google Tools

1.Webmaster Conference Postponed

According to Google, it has postponed all global Webmaster Conferences due to coronavirus concerns until further notice. It has been done following the guidelines set by the WHO, the CDC, and other organizations.

2.Video Conferencing App Meet Available At No Cost For a Limited Time

With almost every company asking its employees to work remotely, Google has made its video conferencing app Meet free for all G Suite customers until July 1, 2020.

3.New Distance Learning Resources Launched

Google has created new distance learning resources to assist educators worldwide. These resources include,
A new YouTube Learning Hub.
Webinars.
Training Materials.
Blog Posts.

Additionally, Google’s UrsHolzle announced on Twitter that they would be launching a Distance Learning Fund to enable learning to continue across the world.

Final Thoughts

In the wake of the Covid-19 pandemic, the biggest search engine, Google has started doing everything they can to help people around the world. From banning false information to making their video conferencing app free for all the users, Google is doing every possible thing to help you. Now it’s your turn, stay home, stay safe.

Rama Web Solutions. is one among the leading digital marketing agency in Delhi. If you’ve got been suffering from Covid-19, we will assist you steel oneself against the longer term . So as soon because the market reopens, you’ll be before your competitors who aren’t doing anything during the pandemic.

Google May Core Algorithm Update : All You Need To Know

2020-06-02T07:47:56Z

Are you worried about the sudden traffic dip on your website? Worry not. You’re not the only one. The recent update by Google has changed the entire dynamics of the search engine. Almost every website has been impacted by it. The May 2020 core update of Google has changed the way its bots crawl on the webpages of your website. The change has been so dramatic that the leading companies like Spotify have faced the wrath of this update.

Here’s a list of the points you should know:

1. Travel, Real Estate, Health, Pet & Animals, and People & Society are the most affected categories of the websites. Their websites saw the most number of fluctuations (mostly negative) in their traffic.
2. Categories like Entertainment, News, and Sports are the least affected with this update. If your website belongs to one of these categories, chances are that your traffic has not changed at all.
3. One of the best ways to avoid the negative impact of this update is to monitor your previous posts on the website. Now, if you’ve been in the industry for a long time, chances are that your website has probably many pages and blogs with outdated information. You must assign at least 2 people to eliminate irrelevant information and update the content of your blogs with time to maintain SEO Ranking.
4. Doing this will ensure that you still get the traffic you deserve, without being affected by the latest update. According to a recent study, websites that updated their content regularly saw about a 10% increase in their traffic while the ones who did not do that lost 10% of their traffic. So, you decide which end you’d prefer to be.
5. Delete the posts or content that’s no longer relevant to your reader. You can also redirect it to the page with the latest information if you have any content relating to the page you’re thinking of deleting.
6. Add more graphics to your webpages. By graphics, we mean pictures, infographics, videos, and other kinds of interactive images that keep your audience hooked on to your page.
7. Keep a track of all the external links on your website. If you link any blog to other websites, keep checking their pages to see if they have deleted their content. If you still have a link on your website that redirects to a dead webpage, it will create a poor user experience and Google will rank you down in the search list.
With this, we hope that you take the best possible steps to increase your traffic through this new update.

Three Color Trend to Watch In 2020

2020-01-15T05:52:54Z

While Color Trend don’t change overnight when the bells strike midnight on 31 December, there are shifts and developments that can almost come to define each year. The last year has been dominated by bright vivid, almost electric colors, neons and continued use of duotones and colour gradients.

While some classic colour palettes are here to stay, there are many design settings that will see new tendencies in the New Year – both in the colors that designers use and the way they use them. Here we run through seven colour trends to keep a keen eye on in 2020. For how colors are classically used, see our colour theory explainer.

1.) Muted palettes

The trend through 2019 has been largely bold, vivid colors, with many brands brightening up their branding with almost dayglow electric hues. When peer-to-peer lending company Ratesetter updated its branding mid-year, the biggest change was to up the saturation and intensity of its purple brand colour.

But the counter movement has already begun. With vivid colors now so prevalent, 2020 will see a growing tendency to step back towards more muted tones. Some brands have already started to take the edge off colors, desaturating them by infusing them with black, white or a complementary colour to make them less abrasive and easier on the eye.

Medical cannabis company Dosist shows how muted colors can give a more mature look to stand out from competitors. By using muted colors, you also avoid creating a harsh contrast with the white background. LinkedIn has been using muted colors in marketing posts on social media to make its material stand out without shouting. The brand colors are still being used, but they’re toned, showing a possibility here to develop a secondary colour palette based on brand colors by adding some black or white. It feels modern and natural.

Don’t be surprised to see the trend extend into imagery too, with designers opting for more subdued and natural-looking photography in place of oversaturated images.

2.) Earthy colors

Following on from the tendency towards more muted palettes, the recent penchant for vivid neon colors and a cyberpunk aesthetic is starting to give way to a return to more earthy tones. This can sometimes generate an even retro-looking effect conjuring up the homely feel of the 1960s and ’70s.

Melbourne’s Studio io has been specializing in this throwback look in its packaging designs for the city’s oldest brewery 3 Ravens. It turned to vintage juice and ice cream cartons and labels for the colour inspiration and the resulting labels feels nostalgic, but also fun and authentic.

The Nike Hyper Court app in the Philippines went for similar earthy colors to appeal to youngsters and looked much cooler than it would have done had it gone for a more obvious neon-infused futuristic palette. Estudio Santa Rita’s artwork for Dropbox’s Spotify playlist also show earthy colors can give a sense of artisan craftsmanship to tech companies.

3.) Monochrome

The trend over recent years for the use of duotone and colour gradients is now getting even simpler as brands start to put the emphasis on a single brand colour. It’s another sign of a step back from so many Color Trend, and an attempt to stand out from the noise with a simple, clear identity across all material.

Latin American on-demand delivery startup Rappi uses tones of its brand orange through the landing page for its Rappi Pay payments service in Colombia, and Argentine insurance company Iúnigo adds colour accents in only its brand colour blue throughout its illustrations and UI (designed by DHNN).

While monochrome filters may look old-fashioned in print materials, they’re getting a new lease of life online. Monochrome Color Trend filters are being used once more in all or partial elements in graphic composition, like the purple filter on the imagery on this site for Intelligent Artifacts.

Rama Web Solutions is a leading website designing company in Delhi providing amazing website designs according to the trend. For more information please visit www.ramawebsouktions.com.

5 Website Design Trends For 2020

2020-01-11T10:38:58Z

Website Design trends are reactions to technological and cultural changes. Product creators follow design trends for a reason — incorporating newer design trends into a product’s design can make the product look fresh and desirable to the target audience, and this creates a substantial competitive advantage. But the problem with design trends is that they come and go, and it can be hard to know which trend to follow. An incorrect decision can cause a lot of problems. Just imagine that you’ve put a lot of time and effort into incorporating a particular style into your brand guidelines, only to discover that this style is now obsolete.

1.) Abstract illustrations

It’s a well-known fact that using a custom illustration style is an excellent way to make a brand stand out. Genuine illustrations are part of a product or brand DNA. Competitors can copy your color scheme or typography, but not your illustration style.

Digital illustrations have taken center stage over the past few years. In 2019 we saw a boom of illustrations. All large companies introduced illustrations in their visual language.

2.) Bold fonts

If you visit the websites of industry leaders, you might notice that the headline, not imagery, is the first thing that grabs your attention. Hero headlines aren’t a new trend at all. But the interesting thing is the way those headlines are designed. Have you noticed that many of those headlines are designed with large bold fonts? Heavy fonts put more visual weight to the message and direct the reader to where they should look first. From an aesthetic point of view, bold fonts also give designs a modern and contemporary feel.

At the same time, when using any heavy or bold font, it’s vital not overuse it. Here are a few things that you need to take into account:

Bold typography can be a little overwhelming when there’s a lot of it to read. If everything is bold, then nothing is bold. That’s why you should try to use these bold fonts only for short pieces of text or headers/sub headers.

Don’t forget about the contrast — a heavy font will have more impact when contrasted against a neutral background.

Use simple fonts. When it comes to text elements, the first thought should always be readability. It’s recommended to use Sans Serif fonts because they scale well. Also, when picking a bold sans-serif font, look for letters with round shape.

3.) Data visualization

Humans are visual creatures. For many people, it’s easier to comprehend the information when it’s provided visually, rather than in text. Data visualization is quickly becoming an essential tool for creating visually engaging stories. The stories, like the one you see below, can captivate your audience and make them want to learn more about your brand.

4.) 3D and Faux-3D Design

For a long time, 3D objects were only used in games and entertainment. With the rise of device processing power, we have 3D objects emerging on regular websites both on desktop and mobile versions. By introducing 3D objects and pseudo-3D objects in web experience, you add realism to interactions.

5.) Better Personalization

The ideology of “one-size-fits-all” does not work for 2019 users. Brands are seeking for ways to fine-tune the user experience as meticulously as possible, and a personalized experience has quickly moved from a “nice-to-have” to a “must-have.”

SoundCloud is a music service that considers the preferences of its users and suggests the music that they like. The services do it based on the music you play and tracks you like.

Summing Up:

Some of the Website Design Trends you read in this article will be familiar to you, and some might be completely new. But don’t rush to implement all those trends in your products.

No matter how impressive the trends seem to be, it’s important to remember that the mission of the designer should always stay the same: help users achieve their goals by creating more usable products. That’s why fashion should never trump usability. It’s vital to evaluate every trend and implement only solutions that create a better user experience for your users.

For latest Website Design Trends, contact Rama Web Solutions- one of the best website designing company in Delhi NCR.

5 Tips to Speed up Your Website In 2020

2020-01-07T06:54:33Z

It’s not a trick question: is your Speed up Your Website fast enough? Page load times can impact everything from how long users stay on your site (or if they see the content), to search rank and overall conversions.

Speed up Your Website matters on two fronts – for desktop and mobile devices – with mobile speed mattering more than ever. Not only does your website have to load fast; it needs to load fast everywhere.

So how do you do it? Start by running a Google Page Speed test to see where your site ranks (you’ll get a few suggestions for speeding up your site there as well). Then, start making these tweaks to make your website lightning fast this year.

1. Don’t do too much of things on your website: One of the best ways to keep your website zippy and usable is to keep it simple. The same principle that applies to the design of the website also applies to functionality as well.

One trap of website design can be adding too many effects and features that dramatically bog down load times. Do you need several fancy animations on images? Do you need a video slider on the home page? Do you need three plugins to do something that a little custom development could do?

All of these things can make your website slow. Stripping out unnecessary elements and features can have a huge impact on speed, and consequently usability.

2. Clean Up The Database: How long have you been working from the same website database? Particularly if you are using WordPress, it can get quite messy over time. (Think of it like a closet where you just keep storing things that you might need one day.Clean it out.

Declutter your database and remove anything that’s not used anymore. This can include anything from graphic assets and files to plugins and extraneous JavaScript.

A smaller, lighter database will return files faster. (It also makes for lighter, easier to manage backups.)

3. Take Care with Java Script: Most of the cool stuff that happens on your website is likely the product of JavaScript. And it can get heavy. But that’s OK if you take care with how you handle JS queries and loads.

– Use asynchronous loading for JavaScript files: This speeds up pages because files are loaded simultaneously, rather than from top to bottom. The nifty trick with asynchronous loading is that if one file gets stuck or stops, it doesn’t bog down the rest; those scripts will continue to load and function.

– Defer some JS files from loading: Tell some JS files, particularly large files that don’t impact immediate functionality, to load after all other elements are complete. You can learn to do it here.

– Optimize and minify: This just makes good sense – smaller files will load faster. Don’t forget to minify that JS.

– Put JavaScript at the bottom of files: Other elements and JS don’t load together well. Solve this problem by letting HTML content load before JavaScript.

4. Remove Unwanted Redirects: Are you still redirecting pages from two redesigns ago? Stop it. That’s killing load times.

While some redirects are a necessary evil, keep them to a minimum.

Use a tool such as the Redirect Mapper to figure out what redirects are active on your site, and eliminate ones that you didn’t know where there. Moving forward, consider updating out of date pages rather than adding new pages with similar content. It’s a lot better for search optimization, and all those links will continue to work!

Choose the Right Hosting: The right hosting account can make or break speed. If you have tried many of the other fixes here and are still having Speed up Your Website issues, your host could be to blame.

With so many choices, it can be tough to find the best hosting plan for your money. When it comes to hosting that’s built for speed, look for a dedicated server option. The preferred choice for most website owners is VPS hosting, which offers faster load times, but you don’t have to manage the hosting yourself.

Summing Up:

What are you doing to ensure that your website is built for speed in 2020?

Following best practices for desktop and mobile speed impacts more than just how quickly users can see your website. It influences site rank, search optimization, and conversion rates as well. (How is a user supposed to buy a product if the page doesn’t load?)

Make it a point to start cleaning up your code and optimizing your site, even if you just do one of these things per month, you’ll start to see results. Good luck!

5 Website Designing Trends For 2020

2020-01-03T07:27:20Z

As 2020 is going to be a different year for Website Designing Trends, to everyone’s mind. A year when all of us are going to focus a little less on this layout, that color scheme, and whichever nifty animation mode caught our eye last week, and instead consider the deeper underlying concerns of design.

So here we are ditching the same ole design specifics we see year after year (broken grids, anyone?!) to focus on the bigger picture. To ask far more significant questions like:

– How do we design to make information clear, while still making it easily consumable?

– How do we make design universal, ensuring that no one feels excluded or erased by our decisions?

– And, perhaps most significantly, how will a new generation of tools, built upon a paradigm that’s simultaneously brand-new, yet old as spreadsheets, change not only the way we work, but also what we produce?

But more on that last point later. Let’s dive into the 5 web design trends we’ll see in 2020:

1 Dark Mode: Dark mode web designs not only look ultra-modern, but they’re easy on the eyes and make colors and design elements pop.

Sometimes the most visually stunning web design trends have practical beginnings. Dark themes are better for OLED screens—saving power and extending screen lifespans—but that utility doesn’t stop them from looking good. Dark backgrounds improve the visibility of other accent colors for truly dynamic design.

Coincidentally, the dark mode design aesthetic also fits in perfectly with other prevalent 2020 design trends that include dark and moody color schemes combined with glowing neons as well as futuristic yet dark cyberpunk and dystopian styles.

2. 3D Elements: 3D visuals have always delighted people; what held this trend back was technology and the (previously) expensive price tag. But as Pinch Studio explains, the technology is now in a place where you can design in 3D without NASA-tier equipment, opening the gates to more and more designers.

Until VR becomes more mainstream and cost-effective, hyper-realistic 3D that’s often taking up the whole screen is the best way to create an immersive experience for your site. That’s not just an advantage for visuals, but for UX as well—interactive 3D design encourages users to stay longer. As 2020 unfolds, expect to see more immersive 3D web designs drawing users in and visually breaking down the boundaries between digital space and reality.

3. Layering the designs: This trend is all about creating depth. Like the 3D effect from above but want to tone it down? Soft shadows and floating elements add interest and depth and give your web page a “3D Lite” look. It’s not just graphics either: you can use this effect with text and photos, too.

Taking the principles of material design a step further, designers can add a little extra pizzazz to 2D layouts with soft drop shadows and layering elements on top of each other for extended depth. These effects give the design a lightweight feel, as if the elements are floating over each other—a sharp contrast from classic, impenetrable flat Website Designing Trends where the layers seem, well, flat.

4. Advanced Navigation System: With the rise of wearable devices like smartwatches, web design in general is thinking smaller. The area most affected by this is navigation, the glue that holds a website together. Over the last few years, navigation has been getting simpler and simpler to accommodate extremely small devices and even smaller attention spans.

Extremely minimalist navigation takes away much of the difficulty in usability. The less a user has to think about moving around, the more time they spend immersed in the site, actually moving around instead of wondering how.

At the same time, imagery is becoming more important. Large-scale photos and videos are your chance to impress users—while only using the bare minimum of text.

5. Adding images with graphics: Overlapping original graphics on top of real photographs creates a memorable visual, which lends itself to letting your creativity go wild.

This collage-like trend is a versatile one; you can use it to add a special cuteness and charm to otherwise bland product photo (TSP stoneware, above), or you can use its more serious attributes to better communicate complicated or abstract concepts like tech or finance. It’s a way to customize your imagery and add more personality (a reoccurring trend in 2020) to your web design.

To make the most of this trend’s flexibility, be sure to match the style of the illustrations and graphics with your brand personality. Their style can sway how people interpret the photograph—cartoon squiggles for something more playful, or geometric and detailed illustrations for something more sophisticated.

Looking forward for more Website Designing Trends in 2020. Don’t worry Rama Web Solutions got your back. Being one of the best website designing company in Delhi, the experts here will help you with all the designing problems. Visit https://www.ramawebsolutions.com/ for more information.

SEO Is Proving To Be One Of The Best Digital Marketing Techniques

2019-11-25T05:42:14Z

Search Engine Optimization(SEO) is a process, which allows the internet to gain traffic organically by providing your website specific information about your business product or service.

Search engine optimization (SEO) is the process, which maximizes the number of visitors to a particular website and gives a high list of results by a search engine. In today’s world, there is having a highly competitive business environment is essential to reach its targeted audience through online with their products and services.

How To Improve SEO To Beat Your Competitors:

SEO can help your business to get a good rank on Google or any other search engine as per your required needs. But SEO needs a lot of working on it and it is a long term strategy. With the following ways you can improve your SEO to get top rank on search engines:

a.) The content you provide should be original

b.) The content you create should be related to the product or service you provide.

c.) Be consistent in optimizing your content.

d.) Invest in good SEO software to get more quick results.

e.) Sign for good PR sites

f.) Create content with the most relevant keywords for your business.

g.) Add long keywords to your most viewed blog or pages.

h.) Add dates and years on current or updated content

i.) Always focus on user experience by focusing on appealing design, loading speed, being mobile-friendly and provide intuitive menu to your customer.

j.) Try to provide a better user experience on the website.

By optimizing each type of ways mentioned above will help you to improve your SEO in the result.

Steps to gain more audience by doing SEO:

1.) Attract the audience by providing happening content: Good quality traffic is a key to happiness with the products of business provides. They should aim at achieving the right set of people with relevant interests, time, location and other factors.

2.) Engage with your audience: Engaging with a set of audience will helps in building your brands, and encourages your website visitors to recommend your website to the others also. There are a lot of ways which help to engage with peoples like chats, engaging contents, forms and more.

3.) Try to convert your leads into sales: Focusing on the relevant leads at the right time can maximize the conversion and helps to do it faster. Maximizing conversion also helps to make the journey smooth and also ensures the transact of the audience.

4.) Focus on the client’s elements: Focusing on elements of customer’s delight is essential for growing business brands. If the customer enjoys the experience and engages or transacts with you, they will come back for more of the same services or products. They will also recommend your product and services in their network to purchase around. It will be very helpful to make the business successful.

Why should a business person rely on SEO for better Digital Marketing?

SEO provides online marketing from across the globe. It helps you to differentiate your product with the others and provides meaningful connections in the industry. SEO preferred digital marketing for the executive. They lead the business to achieve its targets in the most cost-effective way. Focusing on the SEO structures helps you to keep your business on the top of the online world. It always provides a new set of ideas to set up your business in the market more.

Clients are the most effective assets in the business. It is more important to meet with the client’s requirements and serve them the best. They should deliver at the committed time-frame of SEO without exceeding the budget. They have looked upon the improvement of website speed, website traffic and keyword rankings for the clients.

Above is the most relevant information and tips you can opt to improve your SEO and bring your website on top. Also, if you want any more information on SEO or how to improve your business rankings on search engine you can get in touch with Rama Web Solutions at https://www.ramawebsolutions.com/.

How to Make Email Marketing Better For Your Business?

2019-11-20T07:27:01Z

Email marketing is a way that has the potential to reach a huge amount of audience at once which can be interested in your products or services. And emails are known to be one of the oldest methods to reach people, but despite being an old technique it has still got its potential to bring leads to your business.

But, there should be a way by which you can promote your business with email marketing. And this certainly doesn’t include blasting out loads of emails to the users. That is why we will take you through some essential email marketing tricks for a better experience for you and your targeted audience.

Essentials To Be Followed For Email Marketing:

Focus on a specific offer: It is really important that your promotional email should contain a specific offer where the audience can directly focus. If your email is just a generic reminder that you exist, chances are it will be 100% successful at reminding people that you exist and also that you like to send them useless emails.

You can improve your conversion rates with specificity. Your subject line should be specific about what they will get for opening the email, and then the content should be specific about what you are offering.

Just remember that you’re not trying to sell the product or service with this email. You need to let your website do that. Your offer, then, simply needs to be specific enough to give them a reason to click over to your website.

Make an offer to which can attract the targeted audience: You’re clear and specific about what you offer, but that alone doesn’t mean people are going to rush to click your call to action.

Especially if what you offer has no connection to the person receiving the email. You can be completely specific, you can have the greatest offer, but it won’t have much impact on the wrong audience. If you present it in the wrong way then it is no point in that email for the audience. So it is really important that you target the right audience at the right time.

Make your email a conversation platform like social media: Just like their social media platforms, you can also create emails as a medium to communicate and build trust and credibility. When you treat your emails like a flier that gets shoved into every mailbox on the street, the owners of said mailboxes are going to treat them the same… and throw them away.

We do tend to think of email as advertisements and announcements, and while that’s not exactly a bad thing, it isn’t the most effective way to reach out to your customers.

Think of it like social media. If you treated ever social media posts like an advertisement, you’d very quickly lose those followers, too.

Make your email content and value clear to the audience: From the subject line to the content and images, you need to make sure you’re connecting the value you offer to the reader.

In the SEO world, we often talk about how you only have a few seconds to capture your customers’ attention once they land on your home page. With email, the same urgency applies, but in a different way.

When someone arrives on your website, it’s safe to assume that they at least had some kind of interest in your products/services/content because they actively searched for and clicked on your site. When someone opens an email, they are expecting you to prove your worth pretty fast because you came to them. They didn’t come to you.

They’re not looking to see if you have what they want. They’re looking for a reason to delete your email. If the value of opening the email and clicking the CTA is clear, you’ll have a much better chance of converting a casual reader to a serious customer.

Don’t expect instant results: Don’t expect perfection from your very first email. You can do really well with your first email – assuming you’ve started your campaign on the right foot – but it’s going to take some work, some tests, and some re-working to really grab all the potential here.

Email marketing is like every other element of online marketing, meaning you need to rely on analytics rather than assumptions. You may be surprised at what the numbers show you.

For example, you may have seen some numbers before that are all about “the best time to send emails” or the “best days of the week to send emails” or “how many times a month you should send emails.”

There have already been several studies to determine when the best times are to send an email. Some of them are also quick to point out that there’s no one right answer here, and that different people open the email at different times.

Bottom Line:

It is really important to keep the above points in mind while option for an email marketing promotion to build a relation with the audience on the email. Email marketing might be an old technique to reach people but it can never be under-rated. It is a powerful online marketing weapon which can add leads to your business. If you want to know more about email marketing and you need expert’s advice on it, you can get in touch with Rama Web Solutions (www.ramawebsolutions.com) which is a leading Digital Marketing company in Delhi, India.

5 Important Benefits of SEO That Can Help Your Business Grow

2019-11-11T06:56:08Z

Have you heard about SEO recently? Are you not sure if you want to do Benefits of SEO for your business website? Well, if these kinds of questions are crossing your mind then all your questions will be answered in this blog today. SEO refers to search engine optimization is the process of promotion to rank your business on top organically and get organic traffic on your website from all kinds of search engines. Few of the topmost search engines are Google, Yahoo, YouTube and Bing.

It is really important that your business website is optimized; if the website is optimized then you are wasting your money every day. This blog will tell you the reasons why SEO is required for every business to promote itself on search engines.

Benefits of SEO That Can Help Your Business Grow:

1. SEO leads to better Audience experience: There are different ways with which you can improve your website and maximize user experience. The different ways include adding pictures or relevant information to the website, easy navigation or a mobile-friendly website. SEO optimizes the website and leads your audience to better user experience. Thus, it helps in bringing up the search rankings.

2. SEO provides more leads to the business: SEO is a real thing. SEO will increase your leads and sales if you offer a viable product or service. It will grab more visitors and more visitors will lead your business to more inbound calls, and inbound strategies are the most effective strategy among Business to Business (B2B), Business to Customer (B2C) and non-profit organizations. Inbound includes search engine optimization, social media, content marketing, referrals, and others.

If you are not getting leads from your SEO tactics, then you must revisit your activities.

3. SEO builds trust and credibility in the industry: Brand Awareness is the extent to which the target market recognizes a brand. This refers to how familiar your customers are with your product or service.

Search Engine Optimization ensures that your product is easily found by search engine sites through regular and organic search. Once you remain at the top of the ranking, Internet users will be able to see you more.

By ranking high on search engines, your business will build trust and credibility with your audience. In fact, 37% of search engine clicks are on the first organic listing.

4. SEO is a long-term game plan: SEO is a long-term strategy. It can take 6-12 months to see optimal rankings. However, just as it takes time to move up the rankings, it takes time to move down the rankings. Once you are placed in top positions, you rarely move down. The only reason this would change is due to rising SEO competition or changes in the Google algorithm.

5. SEO helps your website to become mobile-friendly: SEO improves user experience because Google Search has included another parameter as a ranking signal and this refers to the friendliness of websites to mobile devices. Most of the searches are done by mobiles on a daily basis. This is where SEO will grab customers from mobile searches as well.

Conclusion:

The chance of your business or brand, in terms of brand equality, awareness is unlimited. The online world has given us a myriad of options to explore with the target of achieving the organizational goals.

Search Engine Optimization is one of the important Benefits of SEO strategies that will help your business compete in this digital world. SEO refers to the ability of a website to gain qualitative and quantitative website audience through organic search results. You can contact Rama Web Solutions If you want to know more about how to gain visitors or you are having difficulty in gaining the audience organically. For more information, please visit https://www.ramawebsolutions.com/.

Top 5 Digital Marketing Tips You Should Consider in 2019

2019-11-04T06:39:01Z

Digital Marketing is a field that is not constant and it is really important to stay up-to-date with the new developments in the online industry. An online digital marketer Tips has many responsibilities and works cross-functionally with all kinds of situations. Digital marketing plays an important role in any business so it is really important that you put smart efforts into it. In this blog, we will discuss the top 5 digital marketing tips which are helpful for your business website.

Components of Digital Marketing Tips:

Today we are going to familiar you with the best digital marketing tips– with these ideas managing the marketing for your business will be much easier, also it will save time and optimize the performance of your website. Below are the most important techniques that you should consider in 2019 for the online marketing of your business:

1.) Activities on Social Media: Nowadays social media has become a huge platform for people to share their views or take their business online. You can easily get the attention of the public with just minimum efforts. Not only organically but with paid campaigns, you can gain followers.

Social media is a platform of 3.2 billion people, so your brand can be visible in front of millions by organic search or paid campaigns. All you have to do is to target the segmented audience. You can share your products or services platforms like Facebook, Instagram, Google+, linked in, etc. There are sufficient active users on such platforms that you will be able to showcase your business quickly and to a huge audience.

2.) Email Promotions: Emails may be an old-school technique but it has always been an effective way to reach out to people with your product or services. With over 6 billion email accounts all over the world, email is a non-intrusive method to communicate with your customers. 91% of shoppers want to hear from companies they do business via email.

3.) Content Management: A business is known for its good content, so it is really important that the content you share about your brand, product s and services should be appealing and easily understood by your customers. It is really important to know the following things while you are creating content for your brand or website:

a) What is the best way to showcase your content?

b) How frequently do you need to change your content?

c) What kind of content is required?

d) Does it need to be unique?

There are several applications that can help you create content. Apps like Visual.ly is one of the examples or you can take professional help with a content writer.

4.) Search Engine Optimization: SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about helping your customers find out your business from among a thousand other companies. SEO, allows you to understand how consumers are searching for and finding information about your brand and your competitors online. SEO remains as important and as complex as ever.

A proper SEO makes a website rank on the first page of SERP. And the common belief is people generally scan and review the first two pages of the SERP. Nearly, 74% of consumers use search engines to find local business information.

5.) Website Optimizing: Only about 22% of businesses are satisfied with their conversion rates. Your user experience can improve leaps and bounds by tracking user behavior on the website and making small, impactful changes. Optimizing your site for conversions is long-term in nature and website testing tools help you spot your quick wins and major roadblocks.

Many of these above-listed tips can help you achieve your objectives and help you learn a lot! You can start using these tips now for better results in your business. Also, if you are looking for any help or have any questions; Rama Web Solutions is a leading digital marketing and SEO services company. You can reach us out for help at https://www.ramawebsolutions.com/.